Climate Content Strategist & Environmental Content Writer
Helping sustainability and climate organizations with strategic storytelling that inspires positive action.
Original Sustainability Content That Is Empowering & Impactful
I’m Ashley—and I believe that the stories we tell about sustainability matter.
For more than 15 years, I've worked as an environmental journalist and climate communications consultant, creating content that connects environmental science with the people who need to understand it. From covering wildfire management drones for The Verge to devising environmental and climate content strategy for start-ups and organizations to writing travel guides and email campaigns that promote sustainable tourism—my work centers on one question:
How do we communicate about our planet's health and future in ways that engage, inspire, and ultimately create lasting changes?
Based in Switzerland with full Swiss, EU, and US work permissions, I'm an experienced sustainability writer positioned at the crossroads of European and international markets. I'm proficient in three languages and uniquely situated in one of the world's most environmentally progressive regions.
Why Sustainability Content?
I didn't set out to specialize in sustainability writing—
I followed the topics that mattered most.
In today’s ever-evolving, changing, and sometimes jarring world, only deep, meaningful, and authentic discourse can really imprint a lasting impression on others. This is especially true in the online world where content is steadily vying for audience attention; people are already overburdened with overt noise, pointless advertisements, and feeds rigged for short attention spans.
I've always been drawn to stories about our relationship with the natural world, about innovation that solves real problems, about people and organizations working to create a better future. Instead of relying on outdated ideas, we need to recognize that we are in an era of modification, with renewable energy as a true step toward sustainability. That said, it’s only one step on a steep staircase of change.
Researching the interplay and interconnectedness of the how's and why’s of the same-old, same-old has made it clear to me that some parts of society DO want real, positive and lasting changes— while others clutch onto perceived comforts and untenable patterns of the past.
The more I wrote about these topics, the more I realized: this is where I can make the biggest impact with my skills.
Climate change & environmental degradation are the defining challenges of our time.
Too often, however, the organizations doing the most important work struggle to communicate it effectively. Scientists can't reach policymakers. Startups with brilliant solutions can't find their footing amongst the masses. Nonprofits doing critical work can't tell their story in ways that attract funding and support.
That’s where I come in.
I tactfully translate complex climate science into accessible–and engaging– narratives. I help clean tech companies articulate their value proposition. I support sustainable brands in telling genuine stories that avoid greenwashing. I create content that serves both mission and business goals.
How I Help Sustainability Organizations
As a specialized sustainability content writer and clean/climate tech content writer, I partner with environmental organizations, sustainable brands, and future-facing businesses to develop content that serves both mission and business goals.
Sustainability-focused Storytelling
Transform your environmental impact into compelling narratives that resonate with stakeholders, customers, and partners. I create authentic stories that avoid greenwashing while showcasing your genuine commitment to sustainability.
Sustainable Brand Content
In a world seemingly overrun by AI content, allow me to build an authentic voice for your brand that reflects your environmental values.
Whether you need website copy, marketing materials (digital or printed), or ongoing content production, I’m there to ensure your messaging aligns with your mission.
Climate Communication Strategy
I’m here to help bridge the gap between technical innovation and public understanding. I translate complex climatetech and cleantech solutions into accessible and readable content—white papers, case studies, blog posts, and thought leadership articles.
ClimateTech/CleanTech Content Creation
Let’s develop a comprehensive content strategy that positions your organization as a thought leader in the climate space. From editorial calendars to email campaigns to B2B sustainability content, I can help you plan content that piques interest and drives engagement.
Environmental Journalism
Let me bring journalistic integrity to your content. With bylines in major publications, I am experienced in creating editorial-quality content that earns trust and establishes credibility. Your message is important; I’m there to maintain the caliber of what represents you.
Multilingual Content Services
Want to reach international audiences with culturally intelligent content? As a multilingual environmental content writer in Switzerland who is fluent in English and proficient in Spanish, and German, I understand how sustainability messaging adapts across European and global markets.
What I Bring to Your Organization
Deep Environmental Expertise- An academic foundation rooted in geography, geology, environmental science, international relations, and climate systems. I “get” the technical side of things and can speak to scientists with ease.
Journalistic Credentials- Published in The Verge, Business Insider, US News & World Report, and other climate outlets such as Blue and Green Tomorrow and Remineralize the Earth, among elsewhere. I deliver both editorial quality and strategic thinking.
Strategic Content Thinking- Every piece serves your business goals without shifting away from future-facing values. I like to ask: What are our aims? Who needs to see this? What action should they take?
Cross-Cultural Fluency- With experience traveling through four continents, (and living across three of them), plus proficiency in three languages, I bring a certain cultural intelligence to international sustainability communication.
Commitment to Accuracy- Sustainability communication comes with responsibility. This is where my background in journalism plays a big part. I'm dedicated to factual accuracy and authentic storytelling that avoids greenwashing.
Technical Translation Skills- Before I was a writer, I worked in finance and tech sales. I can bridge the gap between scientists and the public, ensuring that complex climate science and cleantech innovation is accessible without sacrificing accuracy.
Some of the clients and publications I’ve worked with include:
-
![U.S. News & World Report logo with a blue upper half and red lower half background.]()
-
![Stylized text reads 'The Verge' on a black background.]()
-
![AFAR logo in black text on a white background]()
-
![Business Insider logo in black text on a white background.]()
-
![Logo of the University of Copenhagen with a red seal and two circles, and the text 'University of Copenhagen' underneath.]()
-
![VoiceFriend logo with white text on a blue background.]()
-
![A hand holding soil with a blurred green natural background. Text reads 'Remineralize the Earth' and 'The climate change solution right under our feet,' with a logo of a green globe with a small tree growing from it.]()
-
![Logo featuring the letters 'b & g t' in blue and green colors.]()
Blue and Green Tomorrow
-
![Logo for BoneYard Beer with a skull and crossbones design]()
Let's Start Telling Your Sustainability Story Today
If you're working toward positive environmental and social change and need a strategic storytelling partner who understands the importance of your mission—and can help you share it effectively—let's connect.
I'm particularly passionate about working with:
Clean tech and climate tech companies
Certified B Corps and sustainable brands
Environmental nonprofits and conservation organizations
Responsible travel and hospitality companies
Any organization genuinely committed to positive environmental and social impact, both now and in the long-term
Ready to start the conversation?